Asian Countries Continue to See a Boom in Medical Tourism

Initially, the concept of medical tourism was only centered to developed countries, but with the
passage of time, more and more nations started investing in it. Asian countries took the limelight
when they emerged as the fastest growing medical tourism destination in the world. Owing to the
heavy investment by private sectors, Southeast Asia is leading the medical tourism industry. In fact,
in the year 2016, Asia-Pacific region generated a revenue of 15-17 Billion Euros in this sector. Eager
to know more about this impressive development? Let’s delve into the fundamental contributing
factors:-

Medical Tourism Destination All Over World

Why People Opt for Medical Tourism?

• In the scenario of health tourism, 40% of patients go after advanced technology which

might not be available in their country.

• Reports have stated that not only for technology, but 32% of medical tourist search for

better health care facilities and finer hospitality when it comes to traveling for treatment.  

• When we talk about state-of-the-art technologies and better facilities, there are merely

9% travelers who consider lower cost as their primary reason for medical travelling.

• Another 15% stick to the fact that contacting a medical tourism company and traveling

to other country renders faster medical services compared to their native country.

The Upsurge of Medical Tourism in India

With respect to the fact that health tourism has seen major development, there is a significant
increase in the number of medical tourism companies and healthcare agencies. It basically
streamlines the relationship  between hospitals and patients and facilitates services in an even
more simpler and transparent way. Medical companies in India like Vaidam, TourMyIndia,
Mediconnect, etc., have given their contribution in making India evolve as the top-notch medical
tourism destination around the globe.

[Pull stat] “Currently, medical tourism industry in India is worth USD 3 billion and is expected to
go beyond USD 4 billion in the coming three years”.

Following are some means by which medical tourism companies are proving to be beneficial in
elevating health tourism.

1. Gives an online identity

When hospitals approach medical tourism companies, they strive hard to promote the
hospital and highlight its facilities, features, and achievements. With the help of digital
marketing and advertising, medical tourism companies can portray their respective
hospitals on an online platform and reduce additional cost spend on promotional activities.
However, main aim of these companies is to build a consistent patient base at the same
time developing an online identity.

2. Build Trust Amongst Patients

With an efficient medical tour management, a patient can consult a doctor prior their
travel; this ensures a comfortable and more compatible bond between the patient and
doctor during the treatment. When patients receive consultation from the doctor before
the actual treatment, it builds a level of trust within the patient. Such personal care and
attention towards patients allow medical tourism companies to connect different
geographies with one another, thereby giving a boost to medical tourism.

3. Contributes to the Revenue of Hospitals

Efficient assistance of medical tourism companies in India proved to be the foundation
stone of such a massive increase in medical tourism. Patients ranging from various parts
of the world come searching for better medical procedures and advanced technology which
surges the number of patients in hospitals. This large number of medical tourists and foreign
patients contribute to large portions of revenue for hospitals in the country, thus giving rise
to medical economy.

Asia Health Tourism is flourishing rapidly and has witnessed large scale development in the
medical tourism sector over the years. Around 2.5 million foreign patients traveled to Thailand
in search of better medical facility in the year 2016, whereas India emerged as a medical tourism
hub, by accommodating and providing services to 1,66,000 international patients. By these facts,
we can conclude that medical tourism is turning to be a preeminent expanding aspect of the
healthcare industry.